Liquid Death Makes a Killing With Cans Drank and Signed by Ozzy Osbourne

Free Beer and Hot Wings
Liquid Death Makes a Killing With Cans Drank and Signed by Ozzy Osbourne

Liquid Death is no stranger to some interesting marketing ploys. From selling your soul to selling Skateboards infused with Tony Hawk’s blood, they really lean in to the macabre themes related to their name.

This time, they were able to score points with fans of their beverages and metal alike by selling only 10 empty cans of their iced tea that were supposedly drunk by Ozzy Osbourne. The big sales pitch was that they contain Ozzy’s DNA which can be “endlessly recycled” much like their cans.

At a $450 price tag, the cans sold out immediately.

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